The most successful ecommerce and retail businesses are metrics obsessed.

• SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it.
• The Stray Whisker was able to avoid a bad agency promising them a 2.3% conversion rate: “We already have a 4.6%…”
• Rollie Shows launched internationally based on their sales data, and saw 200% growth.

Virtually every marketing and business decision in these organizations is guided by data.

After all, if you can’t measure something, you have little chance of improving it.

How to Measure Ecommerce Success

To properly measure ecommerce success, you need to have 3 main goals in mind:

1. Selecting the right ecommerce key performance indicators (KPIs) and then tracking/measuring their corresponding metrics.
2. Ensuring that you have an analytics system in place to measure all of these metrics as accurately as possible.
3. Setting proper benchmarks for your ecommerce KPI list to track success.

This guide is structured to cover the most vital ecommerce metrics at each stage of the sales funnel of an ecommerce business and their customers’ lifecycle.

Read the entire blog article here...